Joe De Sena

Joe De Sena is the founder and CEO of Spartan Race.
Death Race

5 Principles of Spartan Nutrition

Everyone has an opinion about food—and in my opinion, everyone is making healthy eating way more complicated than it needs to be. The ancient Spartans didn’t obsess over calories, measure

Do the Impossible: A 5-Step Plan

Do the Impossible

What’s your take on the impossible? Here’s part of mine: I’ve banned two things from our Spartan Race headquarters in Boston: soda and the word “can’t.” One kills people, and