Joe De Sena

Joe De Sena is the founder and CEO of Spartan Race.
Tractor Tire

Become Unstoppable in 30 Days

Let’s talk about habits. It’s no secret that I want to get all Americans, especially children, off the couch and into the habit of regular exercise. I’ve spoken to all

Doing the Impossible

Do the Impossible

  I’ve banned two things from our Spartan headquarters in Boston: soda and the word “can’t.” One kills people, and the other kills businesses. You can’t do the impossible if