How Paul Foster Built Reebok into a Global, Iconic Fitness Brand

How did a small startup find its big break and capitalize on an aerobics craze that was just starting to sweep the nation? On this episode of The Hard Way w/ Joe De Sena podcast, an iconic fitness brand's founder shares its origin story and advice for building a business empire. 

On this episode of The Hard Way w/ Joe De Sena podcast, Spartan's CEO interviews Paul Foster, the founder of the iconic fitness brand Reebok.

Get insights on how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the top brand in women's fitness worldwide. Plus, learn how to turn obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box.

"You've got to have fun, and if you're not having fun, it's going to be tough," Foster says.

Listen to the podcast in its entirety below, then sign up for a 2024 Spartan event!

Connect With The Hard Way w/ Joe De Sena Podcast for more great discussions below!

The Hard Way w/ Joe De Sena YouTube Channel The Hard Way w/ Joe De Sena Spotify Podcast The Hard Way w/ Joe De Sena Apple Podcast